About Us

The Motimatic platform blends the latest advances in online advertising technology and motivation science to deliver highly targeted messages that drive economically beneficial behavior. The messages support specific users in achieving their goals, while creating economic value for Motimatic client organizations in a wide variety of markets, from Healthcare to Financial Services, Insurance and Education.

Management Team

Alan Tripp

CEO and Cofounder

Alan is a veteran entrepreneur who has devoted his career to enhancing individual motivation, success, and achievement. He serves as Chairman of InsideTrack, the national leader in technology-enabled coaching services and tools for college students and the schools they attend. He previously founded SCORE! Educational Centers (now a unit of The Washington Post Company). During eight years as CEO and general manager of SCORE!, he helped grow the company to nearly 100 centers with more than 1,500 employees. He is a graduate of Stanford Business School and has served as a faculty member there, having created a course on the education industry for graduate students in business and education. He was previously employed by H&Q Technology Partners, the Wall Street Journal and Boston Consulting Group.

Greg Gibson


Greg is a technologist and veteran entrepreneur with experience on the founding teams of early-stage startups in online media, ecommerce, and advertising where he led product strategy and technology development. He has designed and helped construct mission-critical, secure and scalable platforms that have served banks, airlines, e-commerce and other companies. Greg also organized and supervised the operations of high-traffic, hyper-targeted advertising projects for multiple high-volume web sites.

Chris Tilghman

Vice President

Chris brings a depth of expertise working with senior administrators in developing programs that improve student outcomes. His clients have included Harvard University, Columbia University, the University of Pennsylvania, Penn State University, the University of Washington, Arizona State University, Georgetown University, St. Mary’s College of California, and dozens of others. A keen observer of trends in higher education, Chris has written articles for a variety of publications, including AACRAO’s College and University, UPCEA’s Continuing Higher Education Review, and CAEL’s Forum and News. Previously, Chris served as head of sales at InsideTrack and in product development, strategy, and investor relations roles for technology companies. He holds a B.A. in Social Studies from Harvard University and Master’s degrees in Business Administration and Education from Stanford University.

Michelle Riconscente

Chief Science Advisor

Michelle is a nationally recognized expert in designing and researching the impact of innovative educational technologies. Her diverse skill set spans interactive technology design, learning and motivation science, assessment design, and independent evaluation research. As President of Designs for Learning, her clients have included the Harvard Graduate School of Education, Digital Promise, UCLA CRESST, MIT Education Arcade, Michelson Runway and Amavitae. Most recently, Michelle served as managing director of learning and assessment at GlassLab. Previously a professor of educational psychology at the University of Southern California, she authored the first experimental study of an iPad learning app. The author of over 100 publications and presentations, Michelle holds a PhD in educational psychology from the University of Maryland, College Park and an interdisciplinary bachelor’s degree in mathematics-physics from Brown University.